ASL had a need similar to many businesses, they needed a stable lead generation system, to support their other marketing efforts. This is where Google Ads (paid search) comes in.

With the help of a revamped website and bespoke landing pages. We set out to rebuild their Google Ad account with targeted campaigns which span across their entire service offerings. Our main goal was to create self-sufficient, high converting and budget-friendly ads that can be switched on/off as needed.

By taking advantage of Google’s wide network, conducting keyword research and applying a sensible budget to this effort. We were able to create just that. An account that now produces relevant leads for the business week in and week out. Also, an account with segmented campaigns for each service allows for easy budget allocation or a quick toggle when the capacity to hit for that service.