Creating a tasteful visual identity for a loungewear brand
Alyned is a loungewear brand for women. Their inclusive style, shapes and designs appeal to all women and allow them to feel comfortable in their bodies.
We were asked to create a brand identity and logo for this brand-new woman’s loungewear brand. The brief asked for inclusivity, clean designs, and a modern style with a hit of taste.
As an online e-commerce brand, this identity needed to be distinct and transfer beautifully online. Complete with an icon, natural colour tones and an alternative logo version.
Challenge
Design a tasteful logo.
Solution
Created a visual identity.
Result
Brand awareness.
